Caso empresarial Concha y Toro Thesis

short description

  • Undergraduate thesis

Thesis author

  • Serrada Santos, Luis David

abstract

  • This After Action Reviews describes all the changes realized along the history of the “viña Concha y Toro”. Focusing in the development of his different brands on the world market. As well as in the orientation of his strategies and how they have been achieved to consolidate until today.

publication date

  • 2018-05-30

keywords

  • Internationalization
  • Strategies
  • Wines

Document Id

  • c9c6ce0b-aecb-4200-a3d5-c5749b323dba