This degree work is a rigorous evaluation to an idea called shop and distributor J@M´S Jovial, which is mainly characterized for importing its products which are focused in the children’s sector theses products will sell wholesale and retail, this store will have great physical facilities due to high portfolio to handle, because the store will sell from clothes to toys, including personal care products for babies and children.In this project you can see as was evaluated each one of the more important aspects when you want to perform a type of enterprise, defining the product, market, strategic position, the administrative and financial part, with the purpose of checking clearly the advantages and disadvantages to be had at the time of starting the idea with the reason of seeing the viability of the project.
