This document describes specific and relevant aspects of the advertising strategy implemented by L'Oreal Paris, as well as analyzing the tactics promoted by the company through influencers and the role they play in consumers of the brand and the brand organization, which is one of the world leaders in the beauty sector. It should be noted that part of the information and data obtained were delivered to the students of the Rosario University during the visit made to the company in 2017 in the multisector business mission to France.
