The present work constitutes an investigation on the role of the business model in the development of the organizations. This is done, in particular, through the detailed study of Southwest Airlines. Among other issues, the relationships between resources and the elements of their environment are identified. This, fundamentally, to determine the operation that has led the organization to create an appropriate and successful business model and the power of it to evolve in a changing environment and take advantage of the opportunities it provides. This document presents the origin, development and results of a study conducted at Southwest Airlines. This is the evidence, the end, the efficiency, the commitment of the employees and another series of elements that contribute to the good functioning of the organization. The contribution of this research is to generate results from a study of business models of the airline industry, specifically the low cost (low cost) model. The purpose of the work is to analyze the variables that consolidate the entire process of management in this tool (business model) to offer the reader the guidelines to encourage the creation of business models in organizations and provide a structure that contributes to achieve success in it.
