This document will present projects that have put the care and protection of the environment at the center of its priorities, taking as a starting point the problem of global warming. First, the fundamental points and implications of the phenomenon exposed are briefly presented together with the key aspects that make up a green business or venture and its emergence; this followed by specific points that have been accepted by Colombia and Europe, a sample of practical examples that are intended to inform the reader about how these countries have tried to contribute to counteract the aforementioned world problem. Finally, a comparative analysis is presented between the parties, identifying strengths and weaknesses in each of them.