Estudio de caso : GLOBALMARK Thesis

short description

  • Undergraduate thesis

Thesis author

  • Moreno Moreno, Andres David
  • Rubiano Motta, Juan Sebastian


  • In this case study you can find information related to the company GLOBALMARK S.A.S which has been in the market for more than 6 years, marketing and providing services of different types of merchandise. Since its inception the company imports its products especially from China and the United States, offering a broad portfolio especially in the technology sector. This case study aims to identify the commercial, logistical and legal strategies implemented by the company GLOBALMARK S.A.S, to overcome the different inconveniences that were generated in the course of one of the imports for one of its national customers. The methodology used to develop this case study will be based on both qualitative and quantitative variables, which allow the in-depth analysis of the problem and the challenge that the company raised.

publication date

  • April 2, 2019 7:18 PM


  • Case study
  • Decision making
  • Import
  • Logistics
  • Strategy
  • case study
  • decision making
  • strategy.

Document Id

  • ef284138-2e00-494f-b20a-5bfb9e3cce37