Estrategia de rebranding para la marca Servientrega S.A. Thesis

• http://repository.urosario.edu.co/handle/10336/14378

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Overview

Tutored by

• Echeverri Cañas, Lina María   Faculty Member

short description

• Master's thesis

Thesis author

• Arciniegas, Javier

abstract

• This document seeks to propose a rebranding strategy for the brand of the Servientrega organization that allows renewing the positioning of the brand in the local and global market.

publication date

• 2018-02-06

Research

keywords

• Brand
• Brand identity
• Brand image
• Positioning
• Servientrega

Identity

Document Id

• f99f9b99-3711-4d40-ac91-5889a8f703f8