Dulce Tentación by J is a project that arose in order to support the basic expenses of another project called CAFETTO II because due to the pandemic it had to be closed, it was not possible to move to the place, the person in charge could not attend to the clients or take care of the needs required by the business, there was no income and it was necessary to do about it, Dulce Tentación by J was born in order to support the maintenance of the aforementioned business, the initial idea was to make desserts, cookies and brownies until it achieved an excellent bread (babka) formula which became its star product with a special touch, the products are completely handmade, none have preservatives or preservatives, it was a work of discipline, perseverance, desire and enthusiasm on the part of its creator and producer Johana Alejandra Renteria Acevedo, thanks to this it was possible to boost sales, we began to work more in marketing and in making the brand known to tr instead of advertising and digital strategies. At the end of 2020 Dulce Tentación by: J is contacted by Rappi, a company that has a unique position in the market, it proposes that it have a presence on the digital platform, the contract is signed in January 2021. The most important thing for Johana is to sell her clients a unique experience, offering them quality products, capturing them in unsurpassed flavors and generating a remembrance of her brand in the senses of her clients.
publication date
September 3, 2021 9:24 PM
Research
keywords
Babka
Entrepreneurship based on the marketing of desserts
