D’BlackJack Thesis

short description

  • Undergraduate thesis

Thesis author

  • Guerrero España, Carolina
  • Villaveces Spir, Alejandra

external tutor

  • Centro de emprendimiento

abstract

  • D´BlackJack is an enterprise that seeks to connect all the small producers and entrepreneurs of craft beer that exist in the different regions of the country with those final consumers of this type of drink that are in the markets of large cities, to which The producers we seek to connect have not been able to access due to difficulties in the development of both logistical and commercial plans that allow them to enter these markets without depending on the large distribution areas that charge very high commissions and still have many entry barriers with respect to these local products. In order to connect the small producer with the markets and consumers of the big cities, we offer an app that will allow users to access a portfolio of craft beers of different flavors and presentations. With this app we seek to facilitate the manufacturer that process of ideation and creation of marketing, distribution and brand positioning plans, we will increase the competitiveness of small manufacturers within the most important places for this type of beer without them having to lose a large percentage for sales commissions. Among our projection plans are to find and finalize contracts with some producers, launch the application, increase our supplier base, be able to start a solid base of subscribers, achieve a balance point and generate the loyalty of our pioneering subscribers.

publication date

  • January 20, 2022 4:21 PM

keywords

  • App
  • Commissions
  • Competitiveness
  • Craft Beer
  • Distribution channels
  • Entrance fees
  • Entry barriers
  • Markets
  • Pack of beers
  • Portfolio
  • Sales
  • Shopping experience
  • Subscription
  • Technological tools
  • Users

Document Id

  • 5a77f1a8-3af2-4044-b76d-de0c8891ca97