Estrategias para un modelo integral de gestión editorial de la obra literaria de Jairo Aníbal Niño: Transiciones hacia recursos digitales, aplicaciones y redes sociales.
Thesis
Jairo Aníbal Niño's work is widely recognised but requires adaptation to the publishing industry's new environment. For this, a new model is needed to integrate the management of printed books and digital products. New distribution platforms make the agents' specialisation in the publishing ecosystem profitable and viable responses to new audiences' demands. Based on a constructivist perspective and qualitative approach, data is obtained by applying semi-structured interviews with experts; the direct knowledge of this article's author complements this. The data is observed through a SWOT analysis identifying the model agents, relationships, structural actions and strategies. In general, the model focuses on managing the author's content, recognition, and visibility; the model shows that management is more effective through association projects with publishers and producers, and verifies that the publication of printed books, linked to independent initiatives, is strengthened.
