Direccionamiento Estratégico para Encajes SA Thesis

short description

  • Postgraduate thesis

Thesis author

  • Atehortua Castro, Laura
  • Camargo Acuña, Johan Armando
  • Villarraga Espitia, Sandra Patricia

abstract

  • This presentation is part of the Strategic Directioning that was worked in the specialization for the company Encajes SA, which shows the strategy to be carried out in a course of two years so that the company can increase its participation in the Colombian market and thus reduce the impact that the pandemic and the war between Russia and Ukraine had on its financial statements, which caused its sales to decrease and the prices of raw materials to increase.

publication date

  • June 5, 2024 3:51 PM

keywords

  • Communication Matrix
  • Diagnostic
  • Improvement Plan
  • Increase in participation
  • Strategic direction
  • Strategy
  • Textile industry

Document Id

  • 863dc3d7-ef7e-4295-a20f-4c04b16b19b2