Thesis author Argüello Hernández, Jose Efraín Calderón Tarquino, Ana Paola García Sánchez, Diana Carolina Ospina Ramírez, Martha Liliana Parada Guevara, Iván Esthy Rincón Florez, John Jairo
abstract Digital marketing plan for CHUBB insurance where it is proposed to open a new sales channel that aims to offer insurance directly to health professionals in Colombia through the integration of an app - e-commerce.
keywords Digital Digital marketing Direct channel Doctors Ecommerce Environment analysis Health professionals Insurance Marketing Medical civil liability
