Conocer como el influencer marketing incide en las decisiones de compra y consumo de los millennials (1996-1982) en las ciudades de Medellín y Bogotá
Thesis
The growth of social media and the digital age has favored the effectiveness of advertising strategies, highlighting the crucial role of influencer marketing. The millennials have experienced the transition from the analog to the digital world, an experience that has significantly modified their consumption patterns contrary to previous generations. Instead of being simple traditional consumers, they pursue to be innovative and active users of the products or services they purchase. In recent years, the growth of social networks and the digital era has made advertising strategies increasingly successful, such as influencer marketing.
