To provide a strategic method to measure the market potential and market share that the Urology division has, performing a qualitative and quantitative analysis of two fundamental sources of information, which are: Boston Scientific imports plus other brands that act in the market of medical devices in Urology and Direct Account Profiles (document with complete information of consumption and brands used in devices for urological procedures). The market size calculation made by the division based on the market analysis by MedTech will be used as a point of comparison
