selected publications
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academic article
- Artificial Intelligence and the Value Co-Creation Process in Higher Education Institutions 2023-1-1
- Effects of perceived risk on intention to use biometrics in financial products: evidence from a developing country 2022-1-1
- The Relationship between Intrinsic Motivations and Commitment of Consumers in Brand Communities of Entertainment Media 2022-1-1
- Citizen experience in public transport: A systematic review and future research agenda 2021-4-29
- Does excessive use of smartphones and apps make us more impulsive? An approach from behavioural economics 2021-2-1
- Characterization of the purchase decision process in the category of individual life insurance with savings 2019-1-1
- The Colombian electronic consumer: Analysis of the leading factors of e-commerce use 2019-1-1
- Buying behaviour and symbolic consumption of food and alcoholic beverages among people with religious affiliations in Bogota, Colombia 2018-11-1
- Asociación entre motivaciones extrínsecas e intrínsecas y decisión de compra en productos de lujo en Colombia 2018-1-1
- Mobile marketing: Conceptualization and research review 2017-1-1
- Big data: Trend emerging from research in marketing 2016-1-1
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chapter
- MOTIVATIONS OF BACKPACKERS WHEN CHOOSING A TOURIST DESTINATION. 136-156. 2024-1-1
- Assessing neuroscience approaches to understanding consumer behaviour. 1-21. 2023-10-24
- Mobile Marketing: A Consumer Behaviour Perspective: An Abstract. 233-234. 2018-1-1