Prueba experimental del efecto de preferencia de marcas pioneras Academic Article

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Overview

journal

• Suma Psicologica

abstract

• An experiment was carried out in order to prove the preference of the pioneering brands, such effect announced in the field of advertising by Ries and Trout (1981), studied in the academic research of marketing by Kardes et al. (1992, 1993) and predicted from psychology by the positioning index of Pérez-Acosta (1999, 2000). In this study participated 96 college students, divided in four groups of 24 participants each one

authors

• Pérez Acosta, Andrés Manuel

publication date

• 2004-1-1

edition

• 11

Research

keywords

• Marketing
• Psychology
• Students
• Trout

Identity

International Standard Serial Number (ISSN)

• 0121-4381

Additional Document Info

start page

• 205

end page

• 220