Modelling SME e-commerce with IMAES Academic Article

journal

  • Journal of Business and Industrial Marketing

abstract

  • Purpose: There are several studies about the adoption of e-commerce for small-to-medium enterprises (SMEs) that separately, and in a dispersed manner, examine different theoretical approaches. The purpose of this paper is to unify a set of variables to form an integrated model of measurement of the adoption of e-commerce for SMEs. Design/methodology/discussion: Based on an extensive review of empirical studies focused on the adoption of e-commerce in SMEs, a grouped and integrated model of e-commerce among SMEs was constructed. It was built upon the methodology of psychometrics and was subsequently statistically tested for reliability and validity. A broad study has not been carried out. Thus, the small sample size does not allow the estimation of this model’s predictability. Findings: This paper proposes a final model, comprising 14 variables (82 items), grouping the significant effects of e-commerce adoption. Originality/value: This tool is feasible, offering an initial model enabling detailed examination of variables affecting the adoption of e-commerce in SMEs. It contributes significantly to the development of this line of research.

publication date

  • 2019-2-13

edition

  • 34

keywords

  • Design Methodology
  • E-commerce Adoption
  • Electronic Commerce
  • Empirical Study
  • Grouping
  • Integrated Model
  • Methodology
  • Modeling
  • Predictability
  • Psychometrics
  • Sample Size
  • Small Sample
  • Small and Medium-sized Enterprises (SMEs)

International Standard Serial Number (ISSN)

  • 0885-8624

number of pages

  • 13

start page

  • 137

end page

  • 149