This research describes the situation of how Youtube has become from its strategies and marketing plan in the platform number one in variety of clips of movies, music videos, video blogs and others; becoming popular as a social network.Social networks have developed a new form of communication and are a fundamental tool for the creation of collective knowledge; it is the case of YouTube audio-visual content searcher and social network that allows millions of users get connected around the world. This platform breaks down the cultural and communication barriers that previously existed in the absence of Internet. In this sense the intention is to analyze YouTube from an administrative perspective focused on the marketing area.
