Relación de las finanzas corporativas y el marketing: Una revisión sistemática Thesis

short description

  • Undergraduate thesis

Thesis author

  • Bueno Alonso, Juan Sebastian

abstract

  • In this work, it was intended to carry out a deep and structured analysis of the influence of corporate finance and marketing in communities and especially in corporate organizations. The systematic review aims to complement and even more to connect both areas within the common goal that was the creation of value for companies and societies. For this analysis it was necessary to study the issues as one, that is, looking for little sheep, actors, situations that they had in common, as well as a method that would allow us to evaluate both fields and their influence within an organization simultaneously. For this, several documents, tools and methods of analysis and evaluation were taken, which allow the extraction and in-depth analysis of the information obtained. These were mainly taken from academic databases, all being scientific articles that allow an analysis based on both evidence and real and measurable experience. In the selection process and subsequent analysis using two different methods that allow precise measurement of the different primary and secondary studies, thus it is possible to measure the degree and importance of each article with reference to the themes, and the possible influence on the development Of the investigation. Finally, the behavior of these primary studies was evaluated through tables and graphs, this later will show us the different limitations of the study and how this information presented in this text can be used for future research that allows us to explore and complete even more. the different aspects already mentioned here, and others that were also taken for this investigation, which has the purpose of beginning and means a study that allows giving a complete answer to the question and allows giving results on the behavior and influence of these two important areas in companies and different organizations or society.

publication date

  • February 8, 2022 8:33 PM

keywords

  • Big Data
  • Characterization scheme
  • Communities
  • Corporate finance
  • Machine learning
  • Marketing
  • Organizations
  • PRISMA
  • Primary studies
  • Search engines
  • Secondary studies
  • Software
  • Strategies
  • Systematic review
  • Value creation

Document Id

  • 01857b96-73f2-4406-ab7a-72725d220d01