Globalization is a phenomenon that affects both large and small companies, presenting them with an endless number of opportunities and threats in a global market, where they can increase sales or face conditions that can lead to bankruptcy. For the development of this project, a descriptive research was carried out on the feasibility of the company De Los Montes to participate in a market different from the Colombian one. Identifying their areas of opportunity and describing different factors both internal and external. Among the objectives of this proposal, the company's capabilities, the conditions of the sector and industry and the search for an international market where this organization can compete and obtain a benefit of its competitive advantages are analyzed. All this with the purpose that the company De Los Montes, in participating in a market different from the local.
