In this case study you can find information related to the company COPESMAR GIRARDOT S.A.S located in the city of Girardot. Which has been in the market for more than 38 years, trading fish and seafood in the department of Cundinamarca. This case study aims to identify the loyalty strategies used by the company and the growth of the company since its inception. The methodology used for this case study will be done through research from the company itself and from different sources.
