Due to the different worldwide crisis, corporate sustainability has become the primary concern of the organizations since the economic problems in other countries may have a negative effect on domestic market conditions. At the same time, the complex and dynamic business environment that the companies will played nowadays thanks to globalization, coupled with increased domestic and international competitiveness; the companies’ sustainability is being seriously compromised.As result of this, companies must to seek new ways to improve their financial health through various strategies focused primarily on marketing and sales.To measure corporate financial health, have different indicators such as the cash flow that is associated with profitability, assets that is associated with financial difficulties, among others, or through various models of bankruptcy, which, through a set of financial ratios reflect the current state of the organization and the probability of failure in the future.Community strategies and marketing allow increasing the financial health of companies through customer orientation and establishing win-win relations long-term with the different communities with which the organization relates.
