The objective of this study is to describe the degree of penetration of the market in terms of research and innovation, of the L'Oréal Paris organization. This description was made based on a series of research carried out in the L'Oréal Paris group on a business mission to France. It is possible to determine that L'Oréal does have research as one of its pillars in all the processes of its company, as well as in all its activities and constantly innovates. Its innovative strategies have allowed L'Oréal to position itself in the market with its brands and expand market uptake in recent years.
