The results of a bibliometric study aimed at identifying research published in the 2016- 2022 time period related to neuromarketing, integral communication, pro-environmental behaviors and green marketing, loaded in the Scopus database, are presented. The search methods implemented from keywords, countries, and years of publication, result in fluctuations when analyzing the publication of documents related to the topics covered and additionally, it shows the interest in conducting growing research by countries motivated to create and implement strategies focused on being more environmentally friendly and reducing the environmental impact by promoting the culture of conscious purchasing by consumers. At the same time, there are scarce and null results when implementing searches using the AND parameter when combining certain keywords, which gives us an empty picture of research done, which gives us a small perspective on how these issues together need to be explored and in turn may reflect an opportunity to innovate and pioneer in the matter in question.
