The world has change over the last few years and, as a result, companies become increasingly important and indispensable for society, to the extent to which they are now the engine of the world economy. In this remarkable situation, entrepreneurship and the creation of new companies has become one of the most desirable options for most young people. Because of this new trend, most sectors are saturated, and among those sectors is the food and beverage sector, where Yakult belongs. Using this company as an example, it will be shown how important the implementation of innovation for development and growth inside and outside the company. It allows to generate added value, attract consumers, generate more and more buyers and build loyalty to the brand, achieving the success of the company and, together with it, also contribute to the progress, development and economy of the country.
