The present analysis and description work was carried out to the business sector in Mexico, in order to contribute to reflection and discussion in academic and training spaces from the perspective of behavioral economics. His objective was to describe the Marketing processes of the Coca Cola Company and its relationship with consumers in the purchase of original products through a business mission. It is part of a written and argued construction, to validate information related to the concepts of Behavioral Economics, Marketing and Behavioral Psychology. The fundamental results were found in the union that promotes marketing from Economics and Psychology, as well as the transition from classic marketing to a more complex and dynamic one, and the companies' commitment to placing the customer as the main element in the value chain, highlighting your interests, needs and tastes.
