The purpose of this project is to describe what sensory marketing is and how different companies have used it as a tool to influence customer perception. Nowadays, people are not only looking for a quality product, they are looking for experiences that add value to them, even though we perceive the world through the senses, that is precisely the most valuable way to offer that added value to people. It was concluded that each sense has an impact on people and that by taking advantage of it, companies can create brands that are better perceived by customers and that differentiate themselves in the minds of consumers because they provide value for customers and for themselves. To carry out the project, a qualitative study was conducted in the form of an opinion essay, which will not only present the author's point of view, but will also present arguments based on research articles, books by academics dedicated to Sensory Marketing and research conducted on this type of marketing. Finally, the essay is supported by the use of success stories that present real examples of companies that have implemented sensory marketing in order to show the results that this type of marketing brings to companies.
