In our country air freshener and cosmetic industry has shown a steady and remarkable economic growth, projecting Colombia in 2032 as a leader in the manufacture of cosmetics and toiletries. Colombian biodiversity by providing multiple resources, including a wide range of natural fragrances, is an important market for cosmetic production without using artificial products.This research aims to determine the design features of a community strategic and marketing for the creation of a cosmetic and air Freshener Company. This research is preformed by collecting information of the industry and is analyzed trough an empirical -analytic descriptive way. Analyzing and establishing those results finally give response to the usefulness of community strategies today.In the specific case of study “Jolie Le Petit being a new company in a growing sector offers many business opportunities and can generate innovative ideas for product sales. The inclusion in the community approach enables the company to know customer satisfaction and needs, empowering the company to be continually in the indicated market. Keeping in mind always that foreign investment in the sector can significantly affect the domestic market.Through analysis we conclude that the Community marketing strategy is appropriate and applicable to this type of company. “Jolie Le Petit” besides being a unit is also a social actor, being immersed in a community where it plays a vital role as to be perceived as a good neighbor”, offering customers ongoing relationship commitment and trust
