Estudio de caso DivinaMente Speakers S.A.S. Thesis

short description

  • Master's thesis

Thesis author

  • Cifuentes Guerrero, Edith Katherine
  • Cárdenas Eslava, Andrés
  • Moreno Caicedo, Anit Guisell

abstract

  • To talk about knowledge management is, without a doubt, one of the most relevant topics for companies in these times of entrepreneurship and transformation. The fascinating way we generate value from what we know and what we ignored can be vital to meeting cooperative objectives in all industries. The knowledge management's context of the market, industry, and competitors are the initial foundation that takes us to approach our foundational problem. In this case, the problem is the superficial relationship between knowledge and the companies, and the low reach to the development of action plans that allow the optimization of resources such as time and money. The current leader's role plays an essential part in this case. The leader has the humanistic and business responsibility to determine which are the most relevant points of knowledge-transfer in its units of the company, its reach and impact priority in regards to time and resources and what the best way to implement a plan of action for the improvement and achievement of management's indications. Alonge this case, DivinaMente Speakers creates a precise objective, gives a transversal route to building a business, and generates value. It starts with understanding the role of the organization and the analysis of its environment at the moment of creation. Understanding when to move forward to generate a precarious offer of value, and of course, what is the connection between the leader's role in the company and his management of the implementation of strategies; strategies originated on the knowledge that can transform to better the performance of the work units. The creativity when designing alternatives based on DivinaMente Speakers' offer of value is detrimental to the case's development. Progressively and displayed on phases, we describe the methodology that allows the understanding of how from the company itself, we can generate a relief process of the company's internal conflicts. This knowledge comes from specialists with expertise and experience, and that have encountered similar challenges that can be shared to create a short-term solution to the impact of processes that are naturally not the most effective for the companies. The conclusions split on different fronts; the importance of having and creating knowledge transmission models from within the companies, where its possible to identify the real wounds, to be more accurate on the action plans. On the other hand, the leader's management, when it comes to implementing and prioritizing these plans, which with a measurement of the results, can be estimated. For DivinaMakers, this is about to keep creating more robust models in the fronts of formation, preparation, and entertainment, with specialized resources that join faster to the company's needs.

publication date

  • August 27, 2020 9:38 PM

keywords

  • Communication tone
  • DOFA
  • Disruption
  • Entrepreneurship
  • Innovation
  • KPI
  • Knowledge management
  • Leader
  • Methodology
  • Storytelling
  • VUCA

Document Id

  • 8c79c4ec-c38f-439e-9c7e-5fa875215450