El uso y efectividad de la relación estratégica comunitaria y el marketing en las organizaciones de comercio al por mayor especializadas en productos agropecuarios
Thesis
Relationship marketing not only involves developing a relationship with customers and effectively meet their needs, but it also involves linking the company with the community, and this by the use of community strategies thus generating development and long-term mutual benefit.The agricultural sector wholesale company analyzed in this project within their concept of community has clear who are their main agents (clients, suppliers, internal customers and vulnerable communities) and how to interact with them through effective and balanced use of marketing strategies and community-oriented strategies, which is reflected in its financial results and the impact that has led to the development of the rural community and the agricultural sector.However, the enterprise while maintaining a permanent relationship with their customers, suppliers and employees and some foundations, it can be observed that the relationship with other agents lost continuity as it is a short term initiative in response to a change.
