The results of a descriptive bibliometric study aimed at identifying research published within the period from 2016 to 2021 related to issues of pro-environmental behaviors, fair trade and the tools associated with conscious purchasing, available in the Scopus database, are presented. Various documents with search elements based on keywords, countries, authors and years of publication were analyzed with data analysis and co-occurrence analysis using the VOS Viewer tool. The results suggest a predominance of studies oriented towards the creation of strategies by countries to reduce the impact of climate change, as well as the adoption of a more intelligent behavior by consumers when making a purchase. There is a low level of studies of neuromarketing tools to evaluate the impact generated by environmental campaigns of companies on the buying behavior of consumers and what are the emotions involved that lead them to make a smarter purchase. This implies the need to reflect on how companies can have a greater impact on people's responsible purchasing choices.
publication date
July 16, 2021 2:06 AM
Research
keywords
Environmental campaigns of companies against consumer buying behavior
Green Marketing as a Neuromarketing Tool Tool
Green marketing as a neuromarketing tool
Impact of pro-environmental behavior on conscious purchasing
