This paper is an investigation about the way in which innovation is considered a tool that generates value in companies, specifically Grupo Bimbo. With such a purpose, a review of the literature on innovation is carried out involving facts that have taken place since the beginning of this controversial thematic, when innovation was seen as a bad habit, until now with the conception and forms that exist today, analysing how useful or beneficial it could be for the company. As a result of this analysis, it has been determined that, for the structure of Grupo Bimbo, the innovation is a key tool for growth, expansion and business development, because Bimbo innovates in terms of products and services, but also in processes, methods and internal company activities, in the management system the business direction, in the technological, industrial and machinery part, in the area of marketing and design, and in as many fields as better and new things could be created in an organization thanks to its innovation and development centers.
