The objective of this project is to conduct an intra-entrepreneurship of the B-PAF company that allows designing the expansion strategy in the United States market, improving products, and identifying in a better way new business opportunities that add value to the company internationally. The family business emerges with the priority that their children live in a healthier and more sustainable world. Thus, B-PAF (sheltered by the BioKitchen brand) is created, which consists in producing an alternative line of bioplastic products for the house-made from renewable resources.
