The following paper analyze the impact that the marketing strategies has over the sales in the Mexican territory of the company The Coca-Cola Company; an enterprise highly recognized worldwide which has had to adapt to endogenous and exogenous factors to sustain its leadership in the world trade. The analysis it was made from an investigation based on strategic and marketing models, likewise, the following project was driven by a presential visit in the installations of the company in Ciudad de México. Through the information collected and analyzed it was possible to identify the weaknesses, opportunities, strengths and threats in which is submerged The The Coca-Cola Company. In conclusion, the project defines the importance of marketing used by the enterprise to positioning as a leader in the global mass consumption market,
