People who are exposed to and are part of the consumption of Instagram trends tend to idealize a slim, exercised body image, with a life routine and an eating plan, but at the same time, these are associated with levels of dissatisfaction with their physical appearance, both in men and women alike. In this research, we focus on the social network Instagram to carry out the analysis and study call of this trend, because its objective is to publish and share the lives of people through photographs and videos. By conducting the research, we have observed and understood how the Fitspiration trend, which aims to motivate people to adopt a life that includes physical activity and routines to have a healthy lifestyle concerning the one they lead, can have either a heavy or light impact on users. Through research that chose to carry out studies with measurement instruments such as surveys, reviews of behaviors, and clinical results, of groups of men and women between 18 and 30 years of age, we had as results people who suffered from nutritional disorders, low self-esteem, body dissatisfaction or an obsession with their body, but in the same way, not all the results were negative, some people accept their body, others who are satisfied and others who only seek to keep their bodies healthy. Beyond what was investigated and found, in the hands of Professor Oscar Robayo and the Universidad del Rosario, work has begun on this study, recruiting a group of students between the ages of 18 and 25, who make use of the Instagram platform at least once a day and perform some type of physical activity, which have responded to some surveys and it is expected that the pertinent measurements will soon be carried out in the Neuromarketing laboratories.
