Throughout this research work, we sought to know the perception about the positioning of Chilean wines in Colombia through a survey of a group of 200 people. In addition, a generalized study about the wine market, for which contents related to the process of its elaboration, its variety, consumption, export and growth indexes, as well as wine tourism were studied in the southern country. It has been supporting, a fundamental pillar on which the basis for most of the research was laid. Likewise, theoretical aspects of great relevance to understand the Chilean wine sector, its development, segmentation and a SWOT analysis on various aspects, which played a priority role in the definition of strategies from the data collected, both in the surveys in mention as with observation and documentary analysis. As for the research method, the survey was sent to different people living in different regions of Colombia, where issues related to the perception of quality and the positioning of Chilean wines in our country were raised. This, through the enotourism and the way in which this allows the winemaking companies to generate recall in the people of their products, as well as some variables of interest related to this. In addition, emphasis was placed on the importance and necessity of the exploitation of oenology as a form of tourism that broadens economic and market possibilities in countries that have great potential in terms of wine production and marketing.As already mentioned, some strategies were defined by means of quantitative, qualitative and matrix SWOT analysis, on which some of the most important conclusions and recommendations of this research were expressed, which reveal the need for a new approach in the marketing area and a strong positioning strategy for companies that are not yet strong enough in oenological tourism.Of the results obtained, the high participation of Chilean wines in the Colombian market should be highlighted; this added to the growth of the sector over the years in our country. The consumers in Colombia, for its good value for money, perceive the wines and vineyards of Chile as some of the best in the world. In contrast, despite the growth of the wine market in Colombia, Chilean wines record low consumption figures compared to other countries, so there are different opportunities for their producers, through strategies that can advance the different actors involved, among them Colombian market agents, to boost their trade in our country.It is worth emphasizing, as will be seen in this report, that wine tourism is a subsector that has created a direct communication channel between the producing companies, their vineyards and their infrastructure with consumers. A subsector that is in full development and that in the future will provide greater growth to Chilean viticulture, will enable expansion to other markets and will generate benefits to other sectors of the economy, culture and global society.
