The present investigation is a description of how the company SEAT through its business strategies has become a world leading organization in the manufacture of automobiles in a sustainable manner, managing to implement in its production center, a complete factory that gathers friendly practices with the environment, which reduce the negative impact that the daily activities of the human being are increasingly producing. Likewise, the role of the automotive sector will be highlighted, more specifically the sustainable automotive sector in the Spanish and Colombian scenario, to highlight the challenges of implementing SEAT's sustainable strategies in the Colombian automotive market.
