The COVID-19 pandemic has exposed and amplified preexisting societal inequalities, including ageism, which remains an underexplored issue in Latin America. This study examines the Colombian government’s response to COVID-19 by focusing on institutional ageism. Using a qualitative approach, the research reviewed government documents and interviews with institutional agents, social leaders, and participants from institutions related to older adults. These findings indicate that national policies prioritize chronological age as a primary vulnerability factor, perpetuating ageism. Extended lockdowns and economic aid measures portrayed older adults as homogenous and dependent groups, overlooking their diversity and capacity. In contrast, Bogotá’s response recognized intersecting vulnerabilities, such as caregiving roles and socioeconomic status, integrating civil society input. The study highlights the “Rebellion of the Grey Hair,” a movement by older adults challenging discriminatory policies and advocating for their autonomy and rights. It concludes by stressing the lack of research on institutional ageism in Latin America, particularly Colombia, and calls for future studies and emergency responses that respect the diversity and autonomy of older adults, moving beyond exclusive age-based approaches.
