Estrategias de gestión de talento y marca empleadora : estudio exploratorio en la industria de tecnologías de la información en Bogotá Thesis

short description

  • Master's thesis

Thesis author

  • Barrera Fandiño, Harry Alexander


  • The Information Technology (IT) industry in Bogotá has an increasing shortage of professionals. Therefore, the sector is in a war for talent and organizations seek to recruit and retain the best employees to generate competitive advantages. This paper seeks to explore the talent management strategies used in a set of companies in the sector and the main objective is determine the impact of these on perceived employer branding. For this, a survey was applied to talent management managers of 38 companies in the city of Bogotá. Findings show that, as a whole, talent management strategies impact positively the perception of employer branding and particularly career management has the greatest impact

publication date

  • June 11, 2019 9:28 PM


  • Employer branding
  • Information Technology
  • Talent management

Document Id

  • 35417b2b-d4a7-4da4-b8b1-6d4de171a3ac