Diseño de un proceso estratégico para la empresa New Care – Creciendo Saludable Thesis

short description

  • Undergraduate thesis

Thesis author

  • Caballero Montaño, Luis
  • Murillo Agudelo, Jessica Alexandra


  • In this paper is made a brief presentation of proposals, models and theories of healthy organizations from different perspectives in order to achieve an analysis and application of a model in a small business from the cosmetic sector getting a strategic proposal of an applicable model. This exercise made a diagnosis, assessment and gives a strategic direction of the company in order to prepare a proposal wich guide the company in a healthy grow.

publication date

  • 2015-12-07


  • Healthy organization
  • SWOT
  • analysis
  • organizational climate
  • organizational culture
  • organizational health
  • organizational structure
  • strategy

Document Id

  • 3feda140-08a8-4258-bc69-725eeff781d1