The digital guideline arises from marketing strategies as a tool and method of implementation in companies or brands to achieve certain economic or positioning objectives. One of the main instruments in measuring results and fundamental concepts in this research, is citizen participation in social networks as the main pillar of social interaction in the networks, since through this, it is possible to identify the level of customer satisfaction, evaluate the relationship that has been achieved with this and even determine the perception that the user has regarding a product, service or brand itself, precisely the findings point out that certain interactions in social networks determine the success or failure of brands or companies focused on digital channels. The objective of the present research is directly associated with the digital guideline and the influence of this on citizen participation in social networks, as a concept developed in detail, through the evolution of 9 progressive categories, selected according to the range of importance of the search, through the implementation and valuable collection of information in about 20 research articles, of which exactly 12 are highlighted in the tables created and presented below, in addition to these, a complementary search was conducted in more than 30 sources of support, which allowed to deepen all relevant aspects to be taken into account to relate the digital guideline with the citizen participation respectively, with the execution of the findings duly determined by the categories mentioned as a collection of information or exact data from authors, researchers, informative pages, books and governmental entities, which also allowed to support personal interpretations. Among the main findings, there is the evolution in Colombia in the use of social networks, as well as the reception of new users to the networks over the years, as a precise factor in the consumption or purchase of goods and services, so that digital strategies favor the digital guideline, as the main resource for the incentive of consumption and with this the citizen participation as a measurement tool.
