Hacia una estrategia de marca país : caso Colombia es Pasión Thesis

• http://repository.urosario.edu.co/handle/10336/1489

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Overview

Tutored by

• Serrano López, Adriana María   Faculty Member

short description

• Undergraduate thesis

Thesis author

• Villa Araque, Paola

abstract

• Colombia has started to emerge in the group of countries that see the country brand strategy as a powerful tool of communication. Therefore, if it yields the expected results internationally, this strategy will become a key asset that will help promote the growth of exports, foreign direct investment, and tourism to the country

publication date

• October 23, 2009 4:55 PM

Research

keywords

• Competitiveness
• Strategy

Identity

Document Id

• 446026ec-db95-412c-a103-8c687b8aa95e