This article explores the tensions and conflicts related to the social discourse surrounding the Monument to the Heroes of Bogotá, spanning its construction and dismantling from 1952 to 2021. It emphasizes the importance of understanding how public perceptions and the construction of collective memory have influenced the perception of this monument in Bogotá's society. The goal is to provide a deep understanding of the discursive transformations around the monument, avoiding political or moral judgments. Methodologically, the analysis of social discourse by Marc Angenot and the concept of hegemony by Antonio Gramsci were utilized
