The present work arises from a new perspective in business-community relations which allows facing the challenges that marketing presents today, establishing a strategic relationship beneficial for both. It is stated as main goal for a community the community development and for the company its sustainability. Community development is a way for communities to achieve progress integrally and durability represents the successful performance of a company. Stablished as general objective the determination of methods from community strategic relationship and marketing that promote community development and sustainability, it was found that co-creation and virtual communities are tools that can promote community development and permanence. and when they involve community strategies.
