As a way of containing communism and expanding the American culture and the values of liberty and democracy, the United states launched a foreign policy strategy denominated “Jazz Diplomacy”, that consisted in internationally promoting jazz through two artifices: first, concerts of the most representative performers of this genre in different parts of the world, and second, jazz broadcasts shows on international broadcasting networks, this way, being able to show the cultural “superiority” of their country. To the detriment of the other super-power, the Soviet Union. Thereby, this research intends to study the way that this strategy was used like a way to positively project the American image during the Cold War, between 1954 and 1968, parting from the progressive realism theory.