For the administrator the process of decision-making is one of its greatest challenges and responsibilities, as their development should define the most successful way, taking account social, political and economic obstacles in the business environment. To reach the right decision it’s important not lose the objectives and targets, in addition to this, the logical process, detecting, analyzing and demonstrating the reason for this choice. Consequently, the analysis proposed by this research provides insights into the types of logic used in making strategic decisions, to meet the demands associated with marketing in that way can efficiently generate and expand best competition in the international integration a growing labor market (Valero Cordoba, 2011). Throughout the research aims to develop a theoretical study to clarify the relationship between logic and make strategic marketing decisions and how these concepts are combined to reach a final result. This was carried out through an analysis of marketing plans, starting with basic concepts such as marketing, logic, strategic decisions, followed by marketing management principles and logical contradictions that may generate between the theoretical foundations
