Análisis de estrategias de mercado en la industria de la moda para la perdurabilidad empresarial Thesis

short description

  • Undergraduate thesis

Thesis author

  • López Castaño, Isabela

abstract

  • This project was made with the idea of making a practical guide for the entrepreneurs in the fashion industry but whose knowledge in business management is inexistent. The idea is to show a basic manual with the good practices when opening a business for guaranteeing its success. For this matter, different documents about the topic and cases of success in the fashion industry were compared and as a result different categories were stated that are supposed to be followed when creating a new enterprise in the industry.

publication date

  • June 12, 2018 2:42 PM

keywords

  • Creative Industry
  • Entrepreneurship
  • Fashion Industry
  • How to
  • New Business
  • Success

Document Id

  • 931d724c-749c-4597-a246-0731470107d4