Real Carga Ltda is an international freight forwarder focused on the sir transport for good, mainly fresh cut flowers from Colombia and Ecuador. It was founded on July 1986 and since the year 2002 the company went under control of the Bernal Bustos family who currently manage the company. Once the new management took control over the company, it changed its focus to coordinate fresh cut flowers exports from Colombia and Ecuador, beginning back then with small participations in markets such as Spain, United Kingdom, The Netherlands and Puerto Rico. Currently the company has participations in over 30 markets worldwide. The organization was managed totally by Ernesto Bernal until June 2012 when the first member of the second generation of the family entered the company to give support to the sales and operations areas. Currently, Andres works still in the company taking care of the sales and operations areas. In 2015, the second member of the second generation entered the company to support the financial area given she had great studies on this subject. Diana is still working with organization taking care of all the financial areas. Once the new functionality of the company was established with the three members of the family, a great synergy between the parts has been achieved reaching a harmonic functionality which has allowed it to grow and maintain its ideals through the years. The idea of the text is to describe the history of the company since its beginning passing through all the historic events that had affected it until the present and reaching the current times where the decisions made to face the COVID – 19 crisis are described and the key factors to be successful over the crisis are remarked. Finally, the details of the short term plans the company has are exposed and they are based on the results after the begging of the crisis.
