This research work analyzes the gambling industry in Colombia, mainly highlighting its growth and evolution in recent years (2018-2022), through a strategic sector analysis methodology, where different studies are proposed that seek to see from several perspectives on the panorama that is presented. From results and financial indicators to strategic reflections, relating it to the context of the profile of some market trends and user behavior. Resulting in a conclusion around the level of overcrowding, the degree of imitation, the landscape of market forces, the potential sustainable growth and erosions; of the sector and presenting consistent recommendations.
