Don Horno is a restaurant that offers italian food such as lasagna, spaghetti, pizza. It has remained at a balance point without having any differentiator with its competition. The partners have decided to make a special change to their business and will focus on the production and marketing of artisanal organic pizzas. This work will define the digital marketing strategy that aims to position the company Don Horno in the market for healthy meals at home in the city of Bogotá. In it we will apply the techniques and knowledge acquired during the course, for which this final degree project is done. In this document we will define the parts of the strategy designed to achieve the objective of the required positioning, we will define the characteristics of the company, its competition, the ideal client, content of the campaign, the media and the digital advertising to be developed. The strategy will be based on market research and statistical analysis of this sector and its competition. It will be developed with Google Ads tools, social networks will be worked on and as part of the strategy the website will be designed
